Some stories are hard to explain. They're technical, abstract, brand-new, or simply packed with information.
Animation helps simplify complicated narratives. You can showcase processes, explain software, visualise a service, or clarify an entire company's mission in just one minute. And perhaps more importantly: you can develop a distinct visual style that you can then use across all your platforms.We create animations that explain, narrate, demonstrate, and are always a pleasure to watch. From short social media animations to full brand films complete with script, storyboard, voice-over, design, animation, and sound design. But we never start by animating. We always start with the story.
Animation is more than an explainer video for complex stories
When people think of animation, they often picture an explainer video. For us, animation is usually part of something bigger. It might start with one video, but often evolves into a complete, dynamic visual style.
Of course, we can be commissioned for a single explainer video or brand film, but animation can appear in so many more places. Think social media content, animated icons, animations on a website (Lottie), or moving elements in presentations. This way, animation isn't just one video, but a recognisable visual thread that appears everywhere. And that's what truly creates recognition.
In projects like these, everything comes together:
story, design, animation, timing, music and detail.
And we love doing exactly that.
This is Kinsmen Collective in a nutshell
- 01Experts in visual storytelling
- 02Creative sparring partner
- 03Making complex subjects understandable
- 04Small team, big collective
- 05Clear process with no hidden costs
- 06German Pünktlichkeit
- 07Eye for detail
- 08Responsible from start to finish
When animation is a good idea
Animation works best when a story is otherwise hard to explain. Think abstract concepts, technical processes, brand-new products, or campaigns where you need to convey a lot in a few seconds.
It's also ideal when you want a visually consistent style. An animation language that fits your brand gives you a recognisable voice you can use across every channel, from explainer to social asset.
Get the full potential: combine with video, design and photography
For us, animation isn't a trick or a product you simply order. It's a way to tell a story, clarify something, or visually strengthen a brand. Sometimes one animation is enough. Sometimes it's the beginning of a complete visual style in motion.
That's why we regularly combine animation with video, design, and photography. This ensures that everything you show is cohesive. In this way, we don't build just one video, but a complete visual line that reappears everywhere.
FAQ
Frequently asked questions about animation.
Bart van Gestel
Co-founder & managing director
Want to know more about animation? Bart is happy to help.