Firecooked Flavours

For Pitt, we developed an identity that rekindles the true spirit of barbecuing. Forget tough guys in leather aprons with imposing platters of meat; this is about a summery experience where everyone feels right at home. The logo and brand identity capture that light, fresh vibe: from crisp salads to freshly grilled fish and, of course, succulent meats – always with a nod to togetherness, the great outdoors, and those long summer evenings. Pitt invites everyone to rediscover barbecuing for a broader audience. Because grilling together can and should be a little lighter, more colourful, and just as flavourful.