← WORK






Asian street food
Client
The Laughing Cat
Disciplines
Logo designBrand identityBrand Assets

About this project:
The Laughing Cat is a distinctive food truck from Waalwijk, inspired by the Japanese lucky cat (Maneki Neko), serving Asian street food at events across the Netherlands. We gave the brand a fresh visual update: a revamped logo, a concise brand book, and social media content that reflects the truck's playful, festive atmosphere. The result is a recognisable and consistent look that perfectly matches their unique concept.







Bart van Gestel
Co-founder & managing director
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